The #ConsciousConsumer Challenge

We live in a world where millions of children work in factories, farms, and other settings to produce goods that may end up on Canadian store shelves. But it's not always easy or clear how to make ethical decisions when you shop. So, we challenged Canadians to be conscious consumers. 

Conscious Consumer: A person who makes buying decisions that consider the impact on children, society and the environment. Conscious consumers are a part of a community that support products and services produced in a way that removes the need for child labour, and minimizes social and environmental damage.

Hundreds of people rose to the challenge. Here's what we saw: